Now, the original point of trademark law was to protect consumers, and by extension trademark holders, by avoiding marketplace confusion. If you’re Milton Hershey, marketing your new chocolate bar, you don’t want some fraudster to copy your name and package design to sell inferior chocolate. And if you’re a consumer who happens to enjoy Mr. Hershey’s product, you’d like to know that you’re buying the real thing, not some cheap knockoff.
So, tell me MTA: How is a subway rider likely to confuse F Line Bagels with the nearby Smith-9th St. subway station? Especially since F Line Bagels appears to be much prettier and cleaner than any Brooklyn stop along the F line?