Inside Google

Fast Company: How Google Grows…and Grows…and Grows. If it takes too long to deliver results or an additional word of text on the home page is too distracting, Google risks losing people’s attention. If the search results are lousy, or if they are compromised by advertising, it risks losing people’s trust. Attention and trust are sacrosanct. [Tomalak’s Realm]

Peek inside Google.