Benetton tracks customers using smart tags

What Your Clothes Say About You. Clothing designer Benetton plans to weave radio frequency ID chips into its garment tags. While Benetton is poised to save money by tracking the clothes with RFID, it could also mean a loss of customers’ privacy. By Elisa Batista. [Wired News]

What the hell, everyone else is blogging on this. The gist of this is, these ID chips will be woven into the tags, and anyone with the proper equipment can scan you and learn whether you’re wearing Benetton clothes. Now, this will help Benetton track its merchandise, from manufacture to point of sale, much more efficiently, but privacy advocates worry about the implications.